Case study
Case Study 2 - Making Email Marketing Truly Fun
Confidentiality Note:
For confidentiality and client privacy reasons, some company and brand names have been replaced with fictitious names.
Client:
BeautyBuzz
Services:
Digital Marketing, Creative Email Campaigns
Context:
My client email campaigns were boring. Open rates were low and unsubscribes were growing.
Challenge:
How to turn standard emails into messages customers look forward to?
Our approach
- Created original, humorous subject lines
- Added GIFs and playful product presentations
- Segmented lists to personalize messages
Results
- Open rate: 18% -> 42%
- Click rate +60%
- Fewer unsubscribes, more repeat purchases
If your emails cause more yawns than wow, we can make them irresistible!